Privacy Policy

1. Who We Are

Arrow Focus LLC is a mystery shopping and business performance consultancy based in South Carolina (United States). We operate the website at arrowfocusresearch.com and provide evaluation, reporting, and training services to businesses.

When this policy refers to "Arrow Focus," "we," "us," or "our," it means Arrow Focus LLC.

2. Information We Collect

We collect information in the following ways:

Information you provide directly:

• Launch notification signups — your name, email address, and optionally your business name when you sign up to be notified of our launch
• Calendly bookings — your name, email address, and any details you provide when scheduling a discovery call or consultation
• Payment information — when you purchase a package, payment is processed securely by Stripe. Arrow Focus does not store your credit card number or payment details directly

Information collected automatically:

• Website analytics — basic visitor data such as pages visited, browser type, device type, and general location may be collected through Cloudflare and similar infrastructure tools. This data is aggregated and not linked to individuals

3. How We Use Your Information

We use the information we collect only for the following purposes:

• To notify you when Arrow Focus LLC launches and provide early access information you requested
• To confirm and manage discovery call bookings made through Calendly
• To process payments for services through Stripe
• To deliver evaluation reports and related services to clients
• To respond to inquiries and provide customer support
• To improve our website and services based on aggregated usage data

We do not sell, rent, or share your personal information with third parties for marketing purposes.

4. Third-Party Services

We use a small number of trusted third-party services to operate our business. Each has its own privacy policy:

• Stripe — payment processing. Your payment information is handled directly by Stripe and subject to Stripe's Privacy Policy
• Calendly — appointment scheduling. Booking information is subject to Calendly's Privacy Policy
• Netlify — website hosting and form submissions. Form data is subject to Netlify's Privacy Policy
• Cloudflare — website security and performance. Traffic data is subject to Cloudflare's Privacy Policy
• Notion — client report storage. Client data stored in Notion is subject to Notion's Privacy Policy

5. Client Report Confidentiality

All evaluation reports, findings, scores, and related materials produced for clients are strictly confidential. This information is:

• Stored in a private, password-protected client portal
• Never shared with third parties, competitors, or industry groups
• Accessible only to the client and authorized Arrow Focus personnel
• Never used for marketing, case studies, or public content without explicit written consent from the client

6. Data Retention

We retain your information only for as long as necessary to fulfill the purposes described in this policy:

• Launch notification signups — retained until you unsubscribe or request deletion
• Client records and reports — retained for the duration of the client relationship and for a reasonable period afterward for business records
• Payment records — retained as required by applicable tax and accounting laws

7. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information, subject to legal retention requirements
• Opt out of any marketing communications at any time by contacting us or clicking unsubscribe in any email we send

To exercise any of these rights, please contact us using the information below.

8. Cookies

Our website may use cookies or similar tracking technologies through Cloudflare and other infrastructure tools for security and performance purposes. These are functional and analytical in nature. We do not use advertising or tracking cookies.

You can control cookie settings through your browser preferences. Disabling cookies may affect some website functionality.

9. Children's Privacy

Our website and services are intended for business owners and professionals. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.